The Sweet Life by Tourism Noosa.

We travel to disconnect so that we can reconnect—with family, with friends…with ourselves — This season, venture to a place where the usual winter blues fade away, feeling a world apart yet just a short journey from home— Noosa, the sweet life served.

The centrepiece of the off-season campaign ‘The Sweet Life’ for Tourism Noosa is a 60-second film emphasising human connection and authentic moments, coupled with a refined portrayal of Noosa’s iconic destinations, marking a refreshing departure from traditional tourism advertising. By highlighting cherished winter memories set against the stunning backdrops of Noosa, The Sweet Life goes beyond the typical destination-centric approach, offering a heartwarming short film where relaxation meets adventure. This aligns perfectly with the future of impactful advertising, capturing the essence of what makes Noosa special—it’s not just about where you are, but who you're with and the moments you share.

Deliverables:
1 x 60” Film - 1 x 30” Film & TVC + 3 x 15” Films
Photography

Produced & Directed by Korace
Producer Clint Gough
DOP Nathan Prostamo
Photographer Nick Sterkenburg